The poultry market reached an estimated value of USD 325.41 billion in 2024. The market is anticipated to expand at a compound annual growth rate (CAGR) of 2.40% from 2025 to 2034, potentially achieving a value of approximately USD 412.51 billion by 2034. This growth is primarily attributed to the rising global population, increasing per capita meat consumption, and the affordability of poultry products compared to other meats like beef and pork.
Poultry Market Trends
Increasing Demand for Organic and Antibiotic-Free Poultry: The growing consumer awareness regarding health and food safety has led to a rising demand for organic and antibiotic-free poultry products. Consumers are increasingly seeking labels such as "free-range," "organic," and "no antibiotics ever," pushing producers to adopt more sustainable and transparent farming practices.
Technological Advancements in Poultry Farming: The adoption of precision farming techniques, automation, and data analytics has enhanced productivity and efficiency in poultry farming. Automated feeding systems, environmental control technologies, and health monitoring systems are being widely integrated to optimize production and reduce mortality rates.
Rising Popularity of Processed and Convenience Foods: Busy lifestyles and changing consumption patterns have increased the demand for processed poultry products, such as nuggets, sausages, and ready-to-eat meals. This trend is particularly prominent in urban areas, where consumers seek convenient meal solutions without compromising on nutrition.
Focus on Sustainability and Animal Welfare: Sustainability has become a critical focus for the poultry industry, with companies investing in eco-friendly practices, waste management systems, and alternative protein sources to mitigate environmental impact. Enhanced animal welfare standards are also gaining traction, with consumers and regulatory bodies demanding ethical practices in poultry farming.
Poultry Market Growth Drivers
Expanding Fast-Food Sector: The proliferation of fast-food chains and quick-service restaurants worldwide has significantly contributed to the rising consumption of poultry. Chicken-based meals are particularly popular due to their affordability and versatility.
Health and Fitness Trends: Poultry is perceived as a lean and healthy source of protein, making it a preferred choice among fitness enthusiasts and health-conscious consumers. The increasing adoption of high-protein diets and keto lifestyles has further bolstered the demand for poultry products.
Population Growth and Urbanization: Rapid urbanization and a growing middle-class population, especially in emerging markets, have boosted the demand for affordable protein sources like poultry. Rising disposable incomes and improved cold-chain logistics have also facilitated market expansion.
Poultry Market Forecast (20252034)
The poultry market is expected to continue its steady growth trajectory, expanding at a CAGR of 2.40% from 2025 to 2034. Key factors driving this growth include the rising demand for high-protein diets, the expansion of modern retail formats, and advancements in poultry processing and supply chain management.
Emerging markets in Asia-Pacific, Latin America, and Africa are projected to witness robust growth due to population expansion, rising incomes, and increasing meat consumption. The growing popularity of online grocery shopping is also likely to play a crucial role in boosting poultry sales globally.
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Poultry Market Segmentation
Type
- Broiler: Dominates the market due to its short production cycle, affordability, and high demand from both foodservice and retail sectors.
- Eggs: Rising awareness of the nutritional benefits of eggs has led to increased consumption, particularly in Asia-Pacific and Latin America.
End Use
- Food Service: Includes fast-food chains, restaurants, and institutional catering, accounting for a significant share of the poultry market.
- Retail: Comprising supermarkets, hypermarkets, and local grocery stores, this segment benefits from improved packaging and increased consumer preference for fresh and frozen poultry products.
Distribution Channel
- Business to Business (B2B): Includes sales to restaurants, hotels, and processed food manufacturers.
- Traditional Retail Stores: Local butcher shops and small-scale retailers, particularly prominent in developing regions.
- Modern Retail Stores: Supermarkets, hypermarkets, and e-commerce platforms offering a diverse range of poultry products with convenient packaging.
Region
- North America: United States, Canada and Othersdominate the regional market, driven by high meat consumption per capita and a well-established poultry processing industry.
- Europe: Key markets include the United Kingdom, Germany, France, Italy and Others. The demand for organic and antibiotic-free poultry is rising rapidly.
- Asia Pacific: The largest and fastest-growing market due to high population density, urbanization, and rising disposable incomes. China, India, Japan, ASEAN countries, Australia and Others are major contributors.
- Latin America: Brazil, Argentina, Mexico and Otherslead the market, driven by strong export demand and increasing domestic consumption.
- Middle East and Africa: Saudi Arabia, UAE, Nigeria, South Africa and Othersare key markets, with rising poultry consumption due to cultural preferences and growing urban populations.
Key Players in the Poultry Market
The global poultry market is characterized by the presence of several key players, including:
Tyson Foods Inc. - A leading producer of chicken, beef, and pork, with a strong focus on sustainability and innovation.
Industrias Bachoco, S.A.B. de C.V. - The largest poultry producer in Mexico, expanding its presence across North America.
Cargill Inc. - A major player focusing on integrated supply chains and sustainable production practices.
JBS S.A. - A Brazilian giant with a diverse product portfolio and significant export capabilities.
BRF S.A. - Focuses on processed poultry products and expanding its international footprint.
Charoen Pokphand Foods PCL - A leading Asian player with a strong presence in feed, farming, and food processing.
Grupo Nutresa S.A. - Known for processed meat products in Latin America.
New Hope Liuhe Co. Ltd. - A key Chinese player with a focus on integrated poultry production.
Quantum Foods Holdings Ltd. - Prominent in Africa, specializing in poultry breeding and processing.
IB Group - A rapidly growing Indian player focusing on poultry and animal feed.
Others: This category includes various regional and local players contributing to the poultry markets growth. These companies focus on niche markets, organic poultry, and specialty products, enhancing competition and driving innovation.
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